WPA win health insurance award for new product

WPA (Western Provident Association) have been recognised as contributing a significant healthcare product to the market in the Independent Healthcare Awards . The product selected for the award is called 1XS.

According to Rod Bramston, the managing director of WPA private clients: The advantage of 1XS is that it is a perfect balance between ‘self-pay’ and true insurance . Customers pay the small bills and WPA pay the big ones. 1XS rose through a competitive field to scoop the award.

The novel product slashes premiums when compared to traditional comprehensive private medical insurance plans. Under the scheme, cover for the whole family is included, and no penalties are introduced for claiming. However, during a twelve-month period the excess payments cannot exceed £1,500.

The Chief Executive of the WPA, Julian Stainton, said: 1XS brings the security of comprehensive cover within reach for people who thought it was simply out of their price range. He called 1XS the healthcare funding product development of the year because it is giving people what they want: straightforward, affordable, comprehensive health cover.