PruHealth health insurance soaring

PruHealth, the innovative health insurer, is beginning to really take off. Over the course of the last year, the number of customers with the pru climbed from 7,400 to 58,912, representing a 700 per cent increase in business.

PruHealth, who run under the tag line a healthy saving on your health insurance, have gone from strength to strength in the health insurance market. The company have been well received by UK customers. The core of their philosophy is to incentivise better health for customers.

PruHealth have taken new steps in the private medical insurance market, encouraging other insurers to help their customers become healthier. A new type of health insurance from Virgin is an example of this. Virgin have recently released their HealthMiles Plus health insurance. Brought to the public by Virgin Life Care in alliance with Humana (a leading insurance company in the UK, with over 9 million members), the company pair individual health insurance with a health rewards program. PruHealth also offer a new approach, rewarding their healthy customers with lower premiums and bonuses. PruHealth is a joint venture between Prudential UK and discovery holdings.