Prudential strike health insurance deal with Boots

Despite slumping first quarter sales for the second largest insurance company in the UK, Prudential have signed a deal to sell private medical insurance policies through the 1,500 or so high street Boots shops.

Pru have faced hard times of late, losing a huge credit life sales contract and seeing a slowdown in bulk annuity business . Mark Tucker, the chief executive of the Pru, has pledged to concentrate on the more profitable areas of their business.

As many as 3,000 jobs could be under threat at prudential insurance, with sales sliding by 23 per cent last quarter, and Pru are looking for ways to make sales climb. The new deal with Boots will give their health insurance products considerable exposure to a large UK market.