Private medical insurance more successful amongst young adults

Tue, 31 Jul 2007

According to the BUPA annual Health of the Nation survey, young adults are starting to become more interested in the concept of private medical insurance (PMI.) The survey monitors consumer perceptions of health and lifestyle.

The rise in interest in private health care amongst this age-group is down to a variety of factors. Those cited most often include clean, safe hospitals, quick access to consultants and specialists, better levels of treatment, a better choice and location of hospital, and a lack of waiting lists.

According to BUPA findings, 38 per cent of those who do not have PMI would consider it. The commercial director of BUPA UK, Stephen Flanagan, reportedly commented: "Attitudes to personal healthcare are changing with the younger generation seemingly taking the lead with regards to being more responsible for their health and wellbeing rather than leaving it to chance."
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