Health insurance flexibility needed

Insurance comparison provider Insurancewide claims that insurance companies should offer more flexibility to consumers when it comes to health insurance policies . The call was made after Tesco Insurance launched new levels of health cover .

Association of British Insurers figures indicate that private medical insurance takeup is on the rise. However, Insurancewide say that further measures are necessary to ensure medical cover becomes more widespread.

Many health insurance companies reportedly sell generic medical insurance products that do not give consumers any margin to tailor their policy. Different individuals have different insurance requirements. Insurancewide argue that the health insurance industry needs to appreciate this to grow the size of the market.